Take advantage of the school uniform price war on the high street before you head off for your summer holiday and you could be laughing all the way to the ice cream shop.
Tesco kicked off the annual price war by offering bargain uniforms for just £3.75 with skirts/trousers at £1.50, sweat shirts at £1.75 and polo shirts at just 50p a go. This offer undercut Asda’s £4.75 school range.
Tesco’s clothing chief executive, Terry Green said: “For just £3.75, parents can buy a single uniform in any size from 3 to 16 years, without needing to spend more money by buying in bulk to get the great deal. We’re telling parents about the great value price now so they don’t have to spend the summer worrying about the cost for kitting out the kids for the new school term.”
Asda has hit back by saying that it is so confident in the quality of its school uniforms that it will fully refund customers on uniform during the first 100 days of the school term if they aren’t completely happy with it. This goes far beyond the 28 or 35 day guarantee of any other retailer.
George at Asda’s managing director, Anthony Thompson, said: “Some retailers are becoming increasingly focused on being the lowest priced at all costs where quality does not appear to be a consideration. Others do offer quality but at extremely high prices, especially on uniforms for older boys and girls. Our quality is comparable to the very best out there but gives much better value for money.”
Both retailers are selling uniforms at one fixed price across all ages. Traditionally, retailers increase the price through the age ranges to reflect the higher cost of making bigger sizes.
In comparison, M&S has school uniforms starting at £6.50 including polo shirts at £1 each (based on a pack of 3). While John Lewis is selling polo shirts at £2-5 with skirts from £8 and pull on trousers from £4.
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